Where to start

• what are your interests: visual design, user experience, interactive design, mobile development, etc
• what are your strengths…NOT EVERYONE CAN DO THIS
• will never learn it all, web is a moving target

Content is king

• must be adaptable to different platforms
• content strategy: set of guiding principles that control the creation and presentation of content
• content audit: inventory of site content
• defines who is responsible for content creation and maintenance
• provides consistency
• must drive design decisions and workflows

Design for screen

• most important content must be front and center, easily accessible
• not going to look the same on different devices, platforms, browsers
• pay attention to color and contrast (research best combos)
• mobile first design starts with mobile then goes larger
• must plan how content will look across multiple devices

Workflow

• planning
• project brief: describes the scope, sets expectations, outlines deliverables
• content survey: define all content, rank in order of importance
• content strategy: how to display content and relative importance
• site plan
• design
  • sketch wireframes
  • develop mockups in photoshop
  • develop site assets (content)
• development
  • coding
  • testing
  • final client meeting
• publishing
  • revisions