Taking the positive aspects of what can be captured and expressed on film and combining it with the progressive reaction of the mass audience creates the opportunity for film to become a tool for igniting social commentary and change. Everyone feels like an expert when it comes to mass produced art and film invites criticism.

Film is a powerful medium because we view it in a distracted state. "Distracted masses absorb the work of art into themselves." Film has the advantage of the shock effect combined with entertaining qualities. It is also democratizing as it is made to be seen and understood by the masses; each image meant to be understood within the context of the previous and following image.