Specifications:

1. Indesign Document Size:
Open: 6” x 8”
Folded: 6” w x 4” h
Bleed: .125” (9point) bleed (set this when you open New Document)
Slug: 0.5" (3pica) for fold lines

2. Document Setup:
- Crop marks: Select ALL Printer Marks in the printing dialog box when generating pdf and proofs

- Fold lines in InDesign (dashed):
Setup on a master page, manually position guidelines at the location of the fold and inside the slug area. Using the guidlines create dashed fold marks. Using the Master pages will allow the fold lines to be created ONCE and they will then appear on both the inside and outside of the card.
Stroke them .5 point in registration color.
DO NOT include fold lines on the artwork area, only within the Slug area.

3. Color:
- Outside of card: is the front cover and the back cover
- Process color only (CMYK)

Check for the correct number of colors used. WINDOW>OTUPUT>SEPARATIONS PREVIEW.
You should have only CMYK showing as colors used.

- Inside of card:
- Two Pantone SOLID Colors only
Include screen tints (percantage of colors to create the appearance of more colors.

- Shadows in InDesign: When using effects to create a shdow in InDesign, it will create the shadow using BLACK which will add a third color. You MUST select one of the Pantone colors instead. Click on the black color square next to the BLENDING MODE option in the Effefcts panelk to select the Pantone color.

Check for the correct number of colors used. WINDOW>OUTUPUT>SEPARATIONS PREVIEW.

4. Images: Create a Mockup (A close-to-reality rendition of a project)
Use the images which are a great reflection of your design intention. Mockup your card first! Use your mockup as a guide.

Use only raster images (photos). Photos must appear on the FRONT, BACK and INSIDE. For the 2-color inside layout, you may repeat the cover image but it must change to a monotone or duotone image.

[When choosing a photo, be sure to choose one which will reduce to the size you need when you change the resolution. DO NOT select a 72 ppi image off the web. Only (legally) get the image from a stock photo site or use your own photographs. Make sure images are high resolution or a large enough size that when reduced the resolution will increase enough.]

Here are some additional links which will lead you to raster images of your choice.

istockphoto - Costs for small or medium images $3-$6
stockxchange - Links to many image sites
dreamtime - Free or as low as $.20

5. Copy:
This card MUST contain some text. Minimum of FIVE words.
Text MUST appear on inside and outside of card.
Handle it well and create your type with care so it works with your design and enhances your message. Consider creating a card around a significant quote, or message special for you. Create a logo and some kind of "signature" or "icon" marking the card as a personal creation on the backside (outside) of the card.

Add your name in about 9-10 point type at the bottom of the back page of the card. Remember to rotate it so it is upside down when you are viewing that page.

6. Resolution of image(s)
- PPI: 266-300

The image and text you choose must reflect the content of the card.

7. Bleed: Required on the front of the card on page 1. Bleed must extend at least .125" beyond the trim of the document.

8. Page 3 information:
List the name of each image file and add:
1. correct image resolution for each image
2. correct color mode for images
3. correct file format for images
4. Correct number of separations for each side

Example: flower -300 dpi, cmyk, tif
Cover and Back cover - 4 color separations
Inside - 2 color separations

Sample Card:

- 3 Indesign pages
- note printer marks

Instructions:

1. Create a mockup of your folded card.
A Mock Up Layout is a preliminary drawing showing the design, position of illustrations and text prior to the final reproduction.
For your card mockup, take a sheet of paper, cut it to size (6" x 8") then fold it in half (6" x 4") to use as your mockup. This will represent your final printed card.
Now sketch where you will place your images and text.
Review the design principles you will use in your layout and consider the scale and relationship of these elements. It is very important that a mock-up of the card be made so you can see the orientation of the images and text after the card is folded.

Label your mockup indicating the "COVER" and "INSIDE."
Place your name on back cover to see the correct orientation.
Once labeled, flatten the mock-up to see the position of the words "COVER" and "INSIDE."

This will show you the correct side to place elements.
Hold the mock-up up next to your computer monitor so you can see that the images and text for the cover must be placed on the right-hand side of the page layout in Indesign.

When you flip the mock-up over, you will see that the inside cover elements must be placed on the left-hand side of the page layout in Indesign.

2. Prepare your photo(s):
• Select a stock photo image which is appropriate for your card OR use the image provided.

• Prepare the 4 color image(s) for the front and back in Photoshop.
Keep in mind the image resolution.

• Change the image color mode: Convert the image(s) to cmyk: image>mode>cmyk.

• Change the image size resolution.

Convert "inside images to grayscale or duotone.
monotone or duotone: image>mode>monotone or duotone (apply appropriate spot color choice(s).

Save the image for the inside as a ".psd" or ".tif" file if it is a process color image.
Save the monotone or duotone image as a ".psd" or ".eps" image.

Note: You can apply a Pantone spot color to a grayscale image in Indesign.

Use this link to review how to convert images in Photoshop.

3. Create a new InDesign document
Create 3 pages. Deselect facing pages.
Size: 6"x 8"
Margins: .25"
Bleed: .125

To Set Bleed — Select the More Options Button on the right side of the dialog window

Bleed and Slug area are at the bottom of the dialog window
— Type in .125" for the Bleed (you are not adding a slug area so leave that as is)
— Click the lock symbol
....(This will add the same amount of bleed on all four sides of the document).

Using the .125" bleed line will allow the dashed fold lines to print. Ordinarily a bleed measures .125" to .25" beyond the edge of the document.

4. Fold lines are added on the Master Page.

Open Page panel and select A-MASTER (pages)
Objects on a master appear on all pages with that master applied. Changes you make to a master are automatically applied to associated pages.

Masters commonly contain repeating logos, page numbers, headers, and footers. They can also contain empty text or graphic frames that serve as placeholders on document pages.

You can quickly compare alternative design ideas by creating a variety of masters and applying them in turn to sample pages containing typical content.

On the Master Page, using the guides from the ruler, create a center guide to indicate where the fold will be by dragging a guideline from the ruler to half way down or across the page.

To create the fold marks you need to create two 0.5 point, dashed lines in registration color.
These lines are ALWAYS placed inside the Slug area (see videoFold lines).

Using the line tool or pen tool, create a 0.75" stroke. Apply .5 point weight to the stroke. Choose the dashed line option in the stroke palette. Select registration color in the swatch palette. Place two dashed fold marks on each side of the document and inside the Slug area.

REGISTRATION color is a built-in swatch that causes objects to print on every separation. For example, cropmarks and registration marks use registration color, so that printing plates can be aligned precisely on a press. You cannot edit or remove this swatch.

Go to the resources in Unit 8 for more master page tutorials.

5. Open page one by double clicking on the page icon in the pages panel. If the page icon does not have the A" on it (representing that Master A will apply to that page) then drag the master icon to the page icon and the A should appear.

Referring to your mockup, place the process color cmyk image and text for the cover and the image and your name/logo/icon on the back cover on this page. The back cover should be in the top half above the guideline. Rotate the elements for the back so that they are upside down.

Double click on page two to create the inside of the card. If there is not yet a page 2 in the pages panel then drag a new page from the master into the pages area or go to the small arrow and insert a new page.

To select Pantone colors in InDesign:

Go to swatches>New Color Swatch. In the next window go to color mode>Pantone Solid Coated. A new window opens. Scroll through the colors and pick the one you want. It will then be added to the swatch panel.The following illustrations show you how to find the Pantone Solid Coated colors in InDesign. Repeat this process and choose a second Pantone SOLID color for your design.

Create a Grayscale Image for the inside photo:

If you chose to place a grayscale photo in Indesign and want to convert it to a spot color image follow these steps:

• Open the photo in Photoshp
• Select IMAGE>MODE>GRAYSCALE to remove the color information.
• Save the new grayscale image.
• Place the photo in InDesign
• Select the photo with the SELECTION tool (black arrow)
• Find the Pantone color in the color swatches and drag that swatch over the selected image. This will remove the BLACK from the grayscale image and replace the black with the Pantone color.

6. Check for the correct number of colors used.
This is viewed in Indesign. (Separation Preview video tutorial)
WINDOW>OUTPUT>SEPARATIONS PREVIEW.

If you see additional colors in your separation preview, go back to edit the original file and correct the color usage until you are certain there are the correct number of colors per page.

Proofing (do not hand-in proofing files):
Designers always print proofs, mount, and trim their designs. Printed and trimmed proofs allow the designer to view with accuracy the final composition, readability, and graphic success of the design. Complete this step to assure the success of your design. Here is where you may choose to alter and tweak your design.

If you have access to a laser printer, proofing includes generating printed color separations. Printing separations insures the success of your "print-ready" files and will avoid costly delays or expense before you deliver files to a commercial printer.

Inkjet printers do not have the capability of printing color separations.
However, you may" Print To Postscript" which generates a postscript file that you can open
to view each separation.
How to "Print To Postscript" to create color separations

After you have completed the final layout:

7. Complete page three of the document.
Add information on page 3:
- list each image name and resolution
- list color mode (CMYK, Grayscale or Pantone)for images on inside of card
- list color mode (CMYK, Grayscale or Pantone)for images on outside of card
- list file format for each image
- list number of color separations for inside of card
- list number of color separations for outside of card

8. Save the Indesign Package.

9. Export file as PDF for High Quality Print.
Select all printers marks and bleeds.
Also select "use document bleed settings." (Marks and Bleed in dialogue box)

How to save Indesign file as PDF with Printer Marks

10. Upload PDF.