Research

Now that you have defined some goals, you need to identify your target audience. This will allow you to structure the site design to meet their needs and expectations. It is also advisable to find out all you can about your clients, from what their organization provides, to the clients background and taste. This can be accomplished by sitting down with your client and going reviewing website that they like.

Your research should include, surfing website of organizations that are similar to your clients. If you are going to create a retail site, look at all of the really cool retail sites out there. You must also consider the educational level, technology level, location, interests, and desires of your audience. Good research will allow you to design a site that will be able to accommodate the whole range of your audiences' technology, skills and interests.