WEEK #5 ACTIVITIES
(FYI indicates you will not be tested on this information but it is important for you to read)

READ: ________________________________________________

• Graphic Design Solutions: Ch#05: Creativity and Concept Generation (97-110)
• Advertising Series Intro and Schedule (see Moodle Week#5) links

• 30 Creative Ad Ideas
• 15 Creative Ad Concepts

• Foster Creativity by Looking in Unlikely Places
• Creating a Concept for your design project

• What is a Unique Selling Proposition (UPS)
• 10 Examples of Unique Selling Propositions (USP)

• Importance of Branding (PDF)

• The Tag line (FYI)
• Tagline Guru (FYI)
• Slogan Generator (FYI)
• Ad Slogans (FYI)

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Design Brief Information and Examples
_____________________________________________________

• Design Brief
• Write an Effective Design Brief
• Sample Creative Design Brief
• How to Write a Creative Brief

• Student Design Brief Example 1 to follow (pdf)
• Student Design Brief Example 2 to follow (pdf)

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Thumbnail Sketch Process
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Videos
• Thumbnail Drawings Part1 (6min. video)
• Thumbnail Drawings Part2 (9 min video)

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Banner Ad Information
_______________________________________________

Ads to Inspire you
Find an ad layout to copy

• Hundreds of old magazine ads (FYI)
• Oldies but Goodies -Ads (FYI)
• Magazine ads rise since 2008 (FYI)

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ASSIGNMENTS:

• Intro Advertising Series Designs
.......Design Brief for Advertising Series
...... Develop Slogan for ad Series
...... Magazine Ad Series Project Thumbnails
...... Banner Ad Thumbnails

• Mobile Media Design Due
• Summary of article: 12 Step Guide to Fostering Creativity

• Quiz#5 - Available this Friday, - next Wednesday, 11pm