Graphic Campaign Project
     
 
dizzy   cold   breath
 
 

Those images are from a graphic campaigh to warn about women's particular symptoms of a heart attack.
Combinations of photogrpohy and graphics are specially good to represent sensitive subject matters. In this case the graphics, in a very naive and simple hand-drawing style cut a bit the drammatic impact of the situation and bring humor without being disrespectful.

Notice the beaufiful detail in the image on the right of the little finger resting on top of the Illustration. To make an illustration and a photograph blend you will have to use composition, tone (light-darkness) and chroma (color) to your advantage, to blend or make stand out. In this case, the saturated red on a grayscale theme stands out literally (as a color) and metaphorically (a heart that still pumps).

You see 3 images here but a total of 7 images were used in the poster to describe the main range of possibilities.

Click here to see the whole poster.

 

 
 

blog Myself meHeader fom the Blog " Me, Myself n I"
Link to the blog

Designing the header of a blog is an important graphic campaign that defines the spirit and style of a blog and hopefully frames the type of content we will find, making it, of course, as attractive as possible.

I have chosen this one becauseI like it as a design. I think it woyu;ld have worked much better if the sillouette had included the details of the photo from which it was traced: it would feel more personal.

 
 


Color is really important in this type of job.
Composition is determined by the necessary format (a long rectangle), and designing the section names and background color or pattern is part of the job.

The background is set here to a band of bright red with a think darker band as a background of the header, anda very dark gray for the background of the body.

Notice that there is a big logo on the upper right that links to a feed option for the blog, and then another big round tab ( with a rounded square pill in dark red and a yellow star with text) that marks the column for adds and content (further down).

The style for the tabs is an option that comes with the blog template but the graphic artist made it work very good with the content.

 

 
 
airplane_safety purple

Designing safety brochures and videos is another interesting situation that works very good as a graphic campaign.

I have seen them solved as an all photograph brochure (usually very unfortunate),
in a full illustration style, that works much better but is incredibly work consuming,
and as a combination of Photography and illustration, specially in video format. Link to see more

When combining photgraphy and Illustration usually the Illustration is used to emphasize important objects, like seatbelts, masks or sign locations.

fight_safety