Week#2 Lecture

What is interactivity?

When Should it be used?

Content is king

Content should dictate how the material is presented; digitally or in print.
Who is your audience?

Mobile devices and tablets provide a platform for making content come to life in an interactive world.
Publishers can engage readers by inviting them to interact with their stories and articles. REaders can share content with others, thereby organically generating social buzz for publications and allowing content to extend a publications core audience.