Exercise: Surprise Ending
Grade: 100 points

Now that you have freed up your mind witht the 3 word exercises, your challege will be to develop headlines for three different images as described below. Your headlines or "pay offs" should be fun and have a an aha effect.

We have all been privy to the "surprise ending," when a story we are engaged in takes an unexpected turn at the end. They incite conversation and recolletion, as we struggle to remember key scenes and clues to this sudden turn of events. Twists and turns are engaging techniques used by story tellers to capture the imagination and attention of their audience.

Advertising uses this same technique, providing an image or story with no context, then "paying it off" with the headline and service or product being advertised. With such a vague context, there are many "payoffs" that can be derived, if we take the specific product or service out of the equation. Just like a great story, the more surprising the ending is, the more it's remembered.
That is your challenge in this exercise.

Process:
1. Choose three (3) vague images that are taken out of context. This image can be photographed by you, or it can be a found image/photo on the web. The image should be vague enough that many "pay offs" or headlines could be used to describe it's meaning. Save as a jpg.

For instance, choose an image of someone sitting on a copier making copies. A witty headline for a window cleaner might be added. Or a new car on the side of the road with all four tires missing might have a headline for public transportation.

2. Place jpg file in any software program; Word, Photoshop, Illustrator, Indesign and add one "pay off" headline and name the company and/or product under each image.
The headline can be fun and of course creative.

3. Upload each jpg file to Moodle.

4. Will critique in SL

adapted from:caffeine for the creative team by mumaw/oldfield

Example