Exercise: Concept Development
Grade: 100 points

Life and Death Problem

Choosing on which side to pass a tractor-trailer truck on a busy highway
could be the difference between life and death; most trucks have
Pass/Do Not Pass written on their lower rear panels as a reminder to motorists.

With this in mind, visually interpret a life-and-death situation to be executed in two parts
on the rear panels of the truck.
Part one must accurately represent any industrial object, animal or vegetable;
part two must show it's destruction or transformation.

Part one must be completed on the left hand panel of the truck,
and part two must be completed on the right hand panel.

Solutions may involve any subject matter, as long as the two separate conditions of life-and-death are clear. Use the six smaller trucks on the assignment sheet for your preliminary sketches.
Then select one and execute it on the larger truck to simulate a printed piece.
There are no limitations on the use of color or media.

Analysis: The trucks are merely vehicles (no pun intended) for visual interpreting life-and-death situations. The idea is to make a personal statement, as opposed to a functional one, by extending a
life-death concept into a meaningful grahic statement.

Note: To develop ideas for this problem, you must begin by writing a list.
The written word often in turn suggests images, and the list can be shortened to six preliminary topics. Eventually, designers may find they can apply this process to a broad range of problems and situations.

Process:

1. Download and Open the pdf template.
   
   
2. In the Idea List area, write in all your ideas.
   The pdf file is set up as a form. You may open it in Acrobat Reader and
   type in your idea list.
   OR
   You may download the file and print and write in your ideas (please write legibly).
   
   
3. Choose six of your ideas and draw them in the six smaller trucks.
   You may draw them manually, in color, and then scan in and save as a jpg file
   OR
   You may open the file in Illustrator or Photoshop to complete.
   Save as a jpg.
   
   
4. Choose the best idea and create a more complete rendering in color,
   either manually or digitally.
   
   
5. Label file lastname_concept.jpg
   
   
6. Save as a jpg to upload to Moodle.
7. 
8. Visually Literacy, Judith Wilde and Richard Wilde