Poster Design for a Social Cause (web page extra credit)

Project: Poster Design for a Social Cause (web page extra credit)
Grade: 100 points (part 1 and 2)
Grade: 100 points (part#3)
Due: October, 24, 5pm

This assignment has three (3) parts to be turned in separately:
1. Poster Design Brief (research) and Thumbnails
2. Poster Computer Rough (1st draft)
3. Poster Final design
4. OPTIONAL Web page design (Extra Credit - 50 points)

1. Choose a social cause. The objective is for you to promote the website of your cause by developing a non-literal concept design using the tagline/phrase and images you choose. Gather information about it. Google the topic.
Examples:
• Five Social Cause Posters
• 5th Grade Poster Designs

. Research and Write a design brief (refer to class Moodle link on writing briefs). Define the purpose and function of the poster and website, the audience, and the information to be communicated. Create the brief in Indesign and save as a PDF.

3. Brainstorm by writing a list of at least 20 things relating to the topic. From this list, begin to think about your conept. Formulate any ideas and write your concept ideas on this document. Prepare this along with the brief.

4. Concept Concentrate your conceptual thinking on finding a way to prompt people to think about the cause. In the poster you don’t have to call them to a specific action, such as donating time or food. Simply get their attention and get them to think. For example, interpret the statement “Helping means . . .” or “Being hungry means ...” or ask the viewer a question: “What would you do with an extra ten dollars?” The web page should provide information on how to act such as a link to "donate now" or "sign the petition".
Your solution should grab the attention of people walking by.

5 . Type Do a page of at least 15 typeface experiments for the poster (label each typeface example by name).
Choose the font(s) you will use.
Explain why you have chosen that particular font.

6. Images Find related visuals to express your concept, stock photos etc.
Think in non-literal ways. Indicate where you purchased the image(s) or found the images and be sure to include the Creative Commons information required to keep legal with copyright issues.

7. Once you have completed #1-6 you are ready to begin your thumbnail sketches.
Produce at least 8 thumbnail sketches using paper and pencil. Thumbnails MUST be proportional.
Thumbnails can include a written explanation of idea along with the drawing.
Thumbnails must be neat and the layout must be recognizeable.
Begin each thumbnail with a GRID to help break up the space in an interesting way.
Scan these and save as a jpg .

9. Rough Produce THREE (3) full size computer roughs of the poster on Paper.
Scan and save a jpg.
This must be okayed by your instructor before going to the computer to work on the final comp.

10. Be sure to establish visual hierarchy in your layout.

11. The poster format can be either vertical or horizontal. The size, shape, and proportion should be dictated by your strategy, design concept, and where the poster will be seen (environment).

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Web Page:
Optional for Extra Credit (50 points)-The web page you design will be the home page and should include relevant information about the cause (a paragraph or two is sufficient).
Create links to information within the site such as donation, contact us, about the organization, etc. Make up your own links. Researching other websites will help you with ideas. These links are NOT active.

You may use Photoshop or Illustrator for the web page layout.
Save the web page plus the thumbnails and roughs) as one PDF.

Do a page of at least 15 typeface experiments for the web page. Choose the font(s) you will use. Explain why you have chosen that particular font. You can use the same fonts from the poster in the optional web page.
Below are the fonts that should be used for the body text or any searchable text on a web page. Because the fonts for web are limited the poster can use different fonts than the web page but they should have a common look and feel.

Safe Web fonts

Web Page Specs:
Size: 800 x 600 pixels
Images: any graphic elements
Resolution: 72 dpi
Color: RGB

Web Design Upload:
Create another Indesign file with the number of pages needed.
EXPORT as ONE PDF (high quality).
..... 10 thumbnails of web page layout
...... Type examples
..... 1 rough of web page - half page rough (400 x 300 pixels)
before going to the computer to work on the final comp.
..... Web page final design