Work goes above and beyond the basic requirements of the assignment. It shows significant time, effort, and focus.
Ideas are original or reflect a creative use of existing ideas. Student has extended the concept through interpretation or synthesis of new ideas. Project is thoughtful and creatively resolves the assignment. The concept is sound, surprising and unique.

Appropriate use of design and mobile device principles including balance, unity/contrast, scale, and rhythm to purposefully create harmony/unity. Appropriate use of negative/positive space and value, to purposefully create harmony/unity. An "A" is impressive, has eye appeal – makes viewer say "Wow!"

Appropriate choice of font. Personality of font works well with concept/idea of the phrase/quote used. Type layout and design uses appropriate contrast techniques, point size, linespacing and column width(when appropriate) to enhance overall layout.

Student has followed all directions, meeting all technical and conceptual limitations and requirements of the assignment.
Six thumbnails are proportional, clean and easy to interpret.

Total Points