Ideas and/or images are original or reflect a creative use of existing ideas. Student has carried out the same tagline, images and concept on brochure and brochure design reflects the other designs in the series.

Appropriate choice of font. Personality of font works well with concept and images. Type layout and design uses appropriate contrast techniiques, point size, linespacing and column width to enhance overall layout.

Appropriate use of design principles including balance, unity/ contrast, scale, and rhythm to purposefully create harmony/unity. Appropriate use of design elements including line, form, negative/positive space, texture, value, and color to purposefully create harmony/unity. An "A" is impressive, has eye appeal – makes viewer say "Wow!"

PDF Includes:
-Thumbnails are proportional, clean and easy to interpret.
- Photographed Mockup (1)

- Any computer versions (save as different files as you make critique changes)

- All photographs of brochure:
• Print and carefully trimmed and folded final design and then photographed from 2 or 3 different angles to show folds and images

- Brochure contains no misspelled words.

File is set up correctly for offset printing.
Show all printers marks:
•crop marks • manual fold lines • and die-cut-if appropriate
• bleeds including document bleed settings selected when exporting to PDF.
• self-mailer side is set correctly.
• QR code
• Brochure is mailed and received by due date deadline.
• Brochure is received without damage

Total Points