The variety of typeface designs makes different connections in our minds. We automatically associate personality characteristics to a typeface; for example we say some fonts are authoritative while others are playful. The personalities we find in typography extend to our interpretation of the message a piece of text conveys. It also reflects the values of the person or organization that has produced it. If the atmosphere value of a font has a consistent meaning with what the words actually say it is said to have congeniality. With poor congeniality or inconsistency a reader will respond slower to the text and may not accept the message. Too much personality can be a bad thing and reduce legibility.